Air Conditioner Sale

Information Center and the national power grid 17, jointly published report is expected in 2010 year frozen '(August 2009-August 2010) the air conditioner market in depth, the growth of full-year sales should reach 10% 25 million units the size.

China Household Electrical Appliances Association director-fang Du Huo, cold year in 2009 despite lower sales in the domestic air conditioner market, but the adjustment of industrial structure of initial success, the market concentration continues to increase, the frequency markets energy-saving products accounted for a substantial increase of energy saving products in the cold year 2010 will mark the beginning of rapid growth.

Domestic market share of 85% mark

State Information Centre, Director of Marketing Division at Miss with "Dikaigaozou" to describe the 2009 freeze, "Under the influence of the financial crisis, face a year in 2009 cold, low demand domestic and industry stocks up to 15 million units of the unfavorable situation. But the entry in May since the market began to show the situation of eruptions in May sales for the month of August accounted for 63% of annual sales, up nearly 10 percentage points, it was hot sales during this time was to avoid the cold in 2009 the total sales of the sharp drop situation. "

State surveillance data Information Centre show that the year 2009 the freeze on the size of the retail market for 23.2 million units, compared with 2008 freezing the annual volume of retail sales decreased 5 , 46%, with sales down 12.78% over 2008 year frozen, within retail has air conditioning for two consecutive years showed a negative slope.

At the same time, an increased concentration of market rise, a small number of brands have yet to get rid of the fate of being eliminated.
The data show that in the same market, the scope of 2009, the number of orders freezing the annual global brand frozen by the year 2008 34 reduced to 29, who has considerable competitive (or share volume retail sales of more than 1%) mark by 2008 Cold 19 years reduced to 17; turnover ratio of less than 1% of the possession of a total of 15 brands, sales of share less than 0.01% of the mark 2.

The competitive situation in terms of Chinese and foreign brands, domestic brands of air conditioner sales 85%, respectively, and share 78% of sales, market share, both reached the highest since 2004, its absolute advantage in doubt . The air conditioning brands in the foreign financial crisis and the structure of the channel under the influence of multiple factors, 34 adverse market development, turnover ratio has fallen sharply.

Editor of the National Grid Lvsheng Hua said that the equipment this year at home "in the country", "in exchange" and the introduction of national policy, has directly contributed to 34 sales, while the use excessive foreign brands Gome, Suning, and other chains, which have lost much of the market. In addition, in recent years in terms of regional markets to the east, north of selling air conditioning in China declining, while the southern, central regions and others have begun to increase. "Wholesale sales in their own response to major changes in the market," said Lev Shenghua.

Frequency Market warming
China Household Electrical Appliances Association director Huo-Fang Du, industrial air conditioning will deepen the restructuring, as reflected in the retail market, inverter air conditioner, saving energy accounting market air conditioning will strengthen throughout the year should reach 20% market share.

The data show that the cold air conditioner inverter 2009 Total annual sales accounted for 17.3% of the market reached a record cold year of 2008 increased 10 percentage points. deserves attention is o.