Haier Fans

Haier Gas market heats water challenges attack the status of foreign brands

As an international sports event, Beijing 2008
Olympics
Will not only show the image of China, but also to reinforce the international status of China.

Similarly, for domestic use
Home Appliances
The companies, the Olympics is a unique marketing opportunity and a huge spread of the scene.

Indoor
Heater
Market, for example, during the Olympic Games, Haier applied
Geyser
The main technology Sailing Qingdao Olympic Sailing Center burning flame, a successful brand national technologies in one Olympic Games is a classic example. Second, the Haier hopes for the new combustion system with a sailing regatta leading technology torch "Flame Heart" series of products derived from gas water heater.

China National Hardware Association, said Zhang Dongli, not only for national R & D strength of a strong brand recognition, but also the impact of domestic water heaters to gas, high-end market, break the monopoly of foreign brands the best springboard.

Showcase the strength of the leading national brand

Gas Water Heaters on the market, foreign brands have continued to occupy the high end market. Although previous Haier
Millions of dollars
Other companies in energy conservation, environmental protection, safety, consumers complete technical foreign brands, but many seem unconcerned. Occupy foreign premium brands, competition from low-end manufacturers of the structure of the problem long term change. In this regard, some experts said the Haier containing the Olympic stage as evidenced by the strong resistance to R & D and the level of technology will help change consumer blind "capitulation" in the complex.

It is understood that in Olympic history, the sea unprecedented development of the main torch. Weather information for the last 10 years also shows that in August of Qingdao common 6-7 gales, heavy rains frequently. To this end, BOCOG requires that all system Sailing torch torch must ensure that bidders can withstand wind and moderate rain 8 Test. The results in just 25 days, Haier will leverage its global research platform, built one of 12 members, including Taiwan, China, Germany and R & D team of experts, made eight sets of programs, all to meet the requirements of BOCOG. Ultimately, a geyser, a world leader in scientific and technological strength, won the Olympic sailing competition Haier combustion flame system design work.

"I feel most proud of is that Haier's patented technology in the geyser?? The blue flame technology for the Olympics torch fan the flame holes of the size and distribution have been computational precision to ensure that the two to prevent leakage of rainwater through reduces the contact surface of the water. Meanwhile, the lead tank and the evaporation shield design are two innovations, the former for the expeditious implementation of rainwater, and the latter through the hole of the flame into the box before the rain evaporated. China has a reputation for being the torch Shi Wang Ping says, flare systems sailing regatta, a number of technologies have reached a world-leading. Such as the Olympic flame for the first time using the "three insurance", the first installation of the "black box", the first a "forced premix burner" and so on. With these technologies, not only met the fan from the Olympic flame at 100% reliable and reduce harmful gas emissions, to fully meet the technological demands of the Olympics and Green Olympics.

As if to verify the true strength of the national science and technology, July 30, sail in the phase of the Olympic torch final test, the typhoon Phoenix unexpected. In the storm, the success of the Olympic sailing lit the flame and burn throughout the day, stood the test of the severest ..