Quiet Desk Fan

We live in an era of brands - brands that are aimed at a specific clientele. In our profession, we hear a lot about:

- Solutions based on customer

think about the customer - centered

- A company with the customer at the heart

Customer-related processes - friendly

- The voice of the customer

Customer Awareness -

It seems that the customer what they are, is at the heart of the thought of an organization. How many times, but have you found to be the case if you were the customer? How many companies that you deal with on a regular basis you will feel as if you were the most important person in the world?

When I talk about business, I think of restaurants, bars, supermarkets, fitness clubs, opticians, retailers of all kinds, clothing stores, stationers, chemists ... the list is endless. I also want companies that treat you in your professional life: suppliers, customers, professional services, etc.

The sad fact of the matter is that very few places we do business with us feel special. And it gives you, and me with a great opportunity - an opportunity to stand out from the crowd and really make our mark.

The starting point

The place of departure must be to identify who your ideal client. One key to ensuring your success is your precise identification of the person and your ability to craft their messages so that they instantly recognize that you know who they are and talk to them directly.

And, yes, I mean no one, I mean person. It is about creating real interaction with real people. This is not to throw marketing messages generalized to the entire population in the hope that you have touched a nerve somewhere. And the fact is that many marketing material is delivered like that. What a waste of money do you think that?

Whatever your product or service, your message must be sent to your ideal client, since the sale from person to person is much more effective than anything else. And if your range of clientele is wide enough, then choose an average person in the group or pick two or three different clients.

Who's who?

Take a notepad and pen, you find a quiet place and write the answers to the following questions:

- Who are your customers? Pretending they are sitting in front of you in your office or kitchen table. Look in front of you and talk as if they were there

- What is their age, sex, income, marital status?

- Do they have children, how much, what kind of education?

- What do they live?

- What are their tastes?

- What are their hot spots that cause them pain and frustration?

- What is the No.1 problem they solve?

- What is their greatest desire of surface?

- What is their ultimate goal?

You can do all sorts of things to make that person even more real for you. Give them a name. Think about what they wear, what they look like. Do whatever it takes to keep them alive.