Surf Laundry Detergent

Surf Excel


The examples and perspective in this article deal primarily with India and does not represent a worldwide view of the object. Please improve this article and discuss the issue on the talk page.
Surf Excel, launched in 1954, is one of the oldest of detergent powder in India. Initially, the mark has been placed on the proposed clean white ash. However, with the emergence of many local manufacturers of detergents and the entry of global brands, Surf Excel has undergone various changes in its communications brand, "lalitaji 'to' dhoondte jaaoge reh" to "BHI DAAG Jaise ho , Surf Excel hai na ", and is now provided on the platform" Dhaag Achcha Hai '. This is in line with the platform for global communication earth is good, which is a strategy for communicating Unilever for its premium detergent, sold under various brands such as Omo and Persil in Brazil in the United Kingdom and France. Today, Surf Excel leads the premium category Wash fabric of India. Some other detergents major Unilever India are Rin and Wheel. The last entry in the segment is comfort, a fabric conditioner.
Product line
Surf Excel products include Matić, a powdered detergent specially designed for washing machines as a low form of foam. Quick Wash is a product that saves up to two buckets of water and blue is used for fabric and color care. Surf Excel has also specialized products such as soft washing, washing liquid, and Surf Excel Bar, our mineral no detergent.
References
Unilever - Surf
Hindustan Unilever - Surf Excel
Corporate Watch brand split
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Categories: 1953 introductions | laundry detergent | Orkla Group | Unilever brandsHidden categories: Articles needing cleanup November 2008 | All articles lacking sources | Articles with limited geographic scope | India-centric